Global Markets and Export

The position of trout and sea bass/sea bream species, which are Türkiye's aquaculture export champions, in global markets, optimization of logistics costs, and strategies for accessing new markets (Far East, USA) will be discussed.

Türkiye has been rising in aquaculture exports in both volume and value in recent years, carried largely by trout, sea bass and sea bream. Yet the obstacle to export is usually not production capacity: it is market access, logistics cost and certification.

Markets differ. The EU market is mature and competitive, with heavy price pressure. Far East and Gulf markets are growing but ask for a different product form, different packaging and a different set of documents. You cannot send the same product to two markets in the same way.

Logistics cost is a strategic question. Fresh product travels by air freight, where most of the cost accumulates. Processed and frozen product can go by sea, lowering unit cost but changing shelf life and buyer expectations. Moving to value-added product is often the consequence of a logistics decision.

Certification opens or closes doors. ASC, BAP and Global G.A.P. are shelf conditions at some retail chains. Certification demands time and record-keeping discipline; starting late can mean missing a tender season.

At the summit. Buyers and importers from 19 countries attend. B2B meetings are matched on target-market information: filling in the target markets field at registration is what puts you across the table from the right buyer.